Motorboard
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The project started with creating concepts for products that solved a current problem and actually were useful. The two final candidates here were a digital cassette tape, and a motorized snowboard. Obviously, one is a lot more fun to play with the the other ;) |
Once the product was chosen, a short tvc spot was made selling not the product directly, but the experience. Here, that was done by imagining the board as a performance fighter jet and watching it overcome nature. Some of the challenges in this all CG spot were multi-pass compositing, modeling, and render times. |
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